Consumer Goods

How are Convenience Products Classified?

Convenience products are those products that are purchased frequently, immediately, and with minimal effort. These products are essential for our daily lives and are readily available in the market. Convenience products can be classified into different categories based on various factors. In this article, we will discuss the different ways in which convenience products are classified.

Based on Consumer Buying Behavior

Convenience products can be classified based on consumer buying behavior. This classification is based on the frequency of purchase and the level of involvement of the consumer in the buying process. Convenience products can be classified into three categories:

a. Staples: These are products that are purchased frequently and with minimal effort. Examples of staples include bread, milk, and eggs.

b. Impulse products: These are products that are purchased on impulse and without much thought. Examples of impulse products include candy, snacks, and magazines.

c. Emergency products: These are products that are purchased in case of an emergency. Examples of emergency products include batteries, flashlights, and first aid kits.

Based on Product Characteristics

Convenience products can also be classified based on their product characteristics. This classification is based on the physical attributes of the product. Convenience products can be classified into three categories:

a. Non-durable goods: These are products that are consumed quickly and have a short lifespan. Examples of non-durable goods include food, beverages, and toiletries.

b. Durable goods: These are products that have a longer lifespan and are used repeatedly. Examples of durable goods include appliances, electronics, and furniture.

c. Services: These are intangible products that are provided to consumers. Examples of services include car washes, haircuts, and dry cleaning.

Based on Distribution Channels

Convenience products can also be classified based on their distribution channels. This classification is based on the way in which the product is sold to the consumer. Convenience products can be classified into two categories:

a. Retail products: These are products that are sold in retail stores. Examples of retail products include groceries, clothing, and electronics.

b. Online products: These are products that are sold online. Examples of online products include books, music, and movies.

In conclusion, convenience products are an essential part of our daily lives. They can be classified based on consumer buying behavior, product characteristics, and distribution channels. Understanding the different ways in which convenience products are classified can help businesses better understand their target market and develop effective marketing strategies.